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Role overview: A Hotel Public Relations Manager helps a hospitality property manage hotel media communication, reputation initiatives and approved external messaging. This guide contains a customizable employer job advertisement, live-editing template, interview questions and a practical selection exercise.
Hotel Public Relations Manager Job Description Builder
Start with a complete vacancy. Customize the details, edit any section, and export your own version—not a generic file.
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Hotel Public Relations Manager job description template (copy and customize)
Employers can copy the vacancy below or use the editor above. Verify all bracketed details and remove placeholders before publishing.
Job opening: Hotel Public Relations Manager
Company/property: [Enter actual employer name]
Location: [City and state]
Property type: Hotel, resort or hospitality brand communications team
Reports to: General Manager / Director of Marketing / Communications Head
Employment: [Full-time or verified arrangement]
Experience: Relevant hospitality communications, media relations or brand communications experience
Salary: [Employer-approved amount or range and pay period]
Working hours: [Actual roster and weekly rest]
About the position
We are seeking a Hotel Public Relations Manager to join our team. In this role, you will manage hotel media communication, reputation initiatives and approved external messaging. You will work with relevant departments to deliver accurate, consistent service and documented results.
Key responsibilities
- Create a communications calendar linked to approved hotel events and brand priorities.
- Respond professionally to media enquiries and coordinate spokesperson approvals.
- Draft factual press releases, property announcements and communication briefs.
- Maintain accurate media contacts and document follow-up on agreed opportunities.
- Coordinate with operations when responding to guest-experience or reputation issues.
- Manage approved event publicity and external partnerships with clear budget limits.
- Escalate incidents and sensitive claims through the hotel’s crisis-communication process.
- Evaluate earned coverage and campaign outcomes without claiming unsupported reach or results.
Skills and experience
- Press writing, editing and clear messaging.
- Hospitality brand understanding and stakeholder communication.
- Media relations and responsible handling of sensitive enquiries.
- Event publicity planning, documentation and measurement.
- Professional judgment around consent, image use and fact checking.
Benefits and conditions
[State only genuine benefits, leave, meals, transport, accommodation or training offered by the employer.]
How to apply
[Insert the verified application link or recruitment contact, information required and next steps.]
What this role is responsible for
Clarify whether social media, influencer partnerships, community relations, internal communications and crisis response are included. List approval rights for quotes, gifts and public statements. The advertisement should describe authority and outputs clearly, without confusing this position with a related management role.
What to check before advertising this vacancy
- Scope: Confirm the department, property size, tools and accountability for actual results.
- Experience: Keep demonstrable skills essential; do not require unrelated qualifications solely to narrow applications.
- Employment terms: Confirm pay period, working hours, weekly rest and genuine benefits with HR or the owner.
- Application: Provide a monitored application method and transparent next steps.
- Accuracy: Obtain approval for claims concerning compliance, authority, budgets and candidate expectations.
Hotel Public Relations Manager interview questions
- Q1. How would you respond to a reporter requesting comment on an unresolved incident?
- Q2. What makes a useful and factual hotel press release?
- Q3. How would you measure whether media coverage helped a campaign?
- Q4. How do you coordinate announcements when operations change at the last minute?
- Q5. How would you handle an influencer asking for complimentary accommodation outside approved policy?
How to evaluate: Ask the candidate to explain their actions and outcomes, not just the general policy. Record specific evidence from the answer and allow appropriate clarification.
Practical hiring assessment
Suggested 45–60-minute exercise: Give a fictional hotel launch brief and a media enquiry about an operational disruption. Ask for a 150-word press release, an approval checklist and a short holding-statement workflow. Give candidates fictional workplace data and the same time limits and instructions. The exercise should not require unpaid productive work.
100-point hiring scorecard
| Competency | Points | What to assess |
|---|---|---|
| Writing clarity and factual accuracy | 20 | Note evidence from interview or exercise |
| Media judgment and approvals | 20 | Note evidence from interview or exercise |
| Campaign and event planning | 20 | Note evidence from interview or exercise |
| Issue escalation and reputation protection | 20 | Note evidence from interview or exercise |
| Measurement and cross-team coordination | 20 | Note evidence from interview or exercise |
Two assessors can independently assign 0–20 points per area and compare observations. Agree role-critical minimum competencies before interviews; use the score as one input alongside appropriate checks.
Example hiring scenario
Ask a candidate to identify claims in a draft announcement that still require confirmation rather than rewarding the most promotional wording.
Frequently asked questions
Can I post this Hotel Public Relations Manager description without edits?
No. Replace placeholders and review actual reporting lines, pay, working conditions, duties and application instructions. The editor is a starting point for an authentic opening.
Should I mention the salary?
Where practical, specify the employer-approved range and pay period to set clear expectations; verify applicable local requirements before publishing.
Can this interview test be reused across hotels?
Adapt the business data, systems and authority to the real vacancy. Candidates for the same opening should receive comparable instructions and scoring.
Related HorecaHire resources
This page provides a reusable employer template, not an advertisement for an active vacancy. Publishing a real vacancy requires confirmed employer details and appropriate review.
